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PURCHASE INTENT BRIEFINGS

Purchase Intent, Shopping Behavior and Consumer Audience Insights

LATEST BRIEFINGS

49% Expecting Tax Refunds Will Save the Money

Planning for the future is top of mind for Americans this year, with more consumers than ever putting their tax refunds into savings. According to the National Retail Federation’s annual Tax Returns Survey conducted by Prosper Insights and Analytics, 49.2 percent of those expecting a refund plan to save the money rather than spend it right away, the highest percentage in the survey’s history. Nearly[...]

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Millennials and Baby Boomers Drive Home Industry Growth

The home-related categories and consumer segments that drove the most growth in 2015 all point to an evolution toward more lifestyle based purchase decisions, and show less emphasis on newness and innovation, according to global information company The NPD Group.[...]

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Anchovies Rank No. 1 as America’s Least Favorite Pizza Topping

Pizza! There’s no question that Americans eat it, love it, and are even comforted by it. In a recent Harris Poll, Americans weigh in on what they like, don’t like, and where to find the best. Pepperoni tops Americans’ list of favorite pizza toppings. Among pizza eaters, New York beats out Illinois as the state with the best pizza.[...]

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Mobile Fuels Automotive Marketing

As consumers use phones to research cars, marketers are following, AdAge reports. "It used to be people shopped for cars in dealerships. But now they are making their car-buying decisions at the gym, the gas station or the deli."[...]

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Retail Health Fairs Becoming Exciting Public Health Trend

"Retail health fairs — both mega events, or smaller, periodic local events hosted annually by thousands of retailers across the country — represent one of the simplest mechanisms for massive, individualized public awareness around such key health issues as flu prevention, early diabetes detection and/or prevention, and more," Alex Hurd thinks.[...]

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48% of Households Subscribed to SVOD in November

Subscription video-on-demand penetration nears half of U.S. households. According to MarketingCharts, some 48% of U.S. households had access to a subscription video-on-demand service in November 2015, reports Nielsen, up from 42% a year earlier.[...]

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