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MEDIA AUDIENCE BRIEFINGS

Television, Radio, Newspaper and Other Traditional Media Usage Insights

LATEST BRIEFINGS

61% of Businesses Currently Use Video as a Marketing Tool

Using questions to establish how many companies currently use video as a marketing tool, how much they spend, and how these trends are developing over time, Wyzowl's "State of Video Marketing" found that 91% of businesses say they plan to increase or maintain their spending on video in 2016, and 67% of businesses say they plan to spend more on video in 2016.[...]

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Marketers Prioritize Email, Focus on Engagement

According to a new survey from Selligent and StrongView, marketers will focus on integrating email and social media to increase omnichannel effectiveness in 2016. The "Selligent & StrongView 2016 Marketing Tends Survey" polled 295 marketers and found that email will be the top target for increased investment across all digital channels, beating social media and display, which took the second and third spots.[...]

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Twitter Now Has Longer Pre-Roll Video Ads

"These new ads can run for up to 30 seconds and longer, a big jump from the six-second standard it first adopted. The longer ads also come with an immediate skip option so as to limit the potential fallout from haters of pre-roll video. They are shown ahead of videos that media partners post as part of the over two-year-old Amplify program, in which ad[...]

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189 Million Americans Expected to Watch Super Bowl 50

An estimated 188.9 million football fans, foodies and social butterflies plan to watch the Denver Broncos and Carolina Panthers battle it out for the Super Bowl 50 championship title, up from the estimated 183.7 million who planned to watch last year. And, according to NRF’s Super Bowl Spending Survey, those celebrating will spend slightly more than they did for the 2015 Super Bowl.[...]

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Newspapers Carrying Ads for Marijuana Marketers Might Violate Law

"While the spreading legalization of marijuana for medical and recreational uses stands to produce many subsidiary economic benefits, in areas ranging from food delivery to the flagging black light industry, newspapers may not be able to cash in on this emerging opportunity, at least through advertising."[...]

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Targeting Digital Marketing Services Purchasers: 6 Predictions For 2016

Raju Malhotra says "one view" of consumers is coming. Malhotra is SVP of products at Conversant, a company that offers personalized digital marketing services with a fully integrated personalization platform, real-time marketing and programmatic programs and a sprawling affiliate marketing network.[...]

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