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LIFESTYLE INTEREST BRIEFINGS

Hobbies, Sports, Dining, Causes+Charities, Entertainment Audience Insights

LATEST BRIEFINGS

189 Million Americans Expected to Watch Super Bowl 50

An estimated 188.9 million football fans, foodies and social butterflies plan to watch the Denver Broncos and Carolina Panthers battle it out for the Super Bowl 50 championship title, up from the estimated 183.7 million who planned to watch last year. And, according to NRF’s Super Bowl Spending Survey, those celebrating will spend slightly more than they did for the 2015 Super Bowl.[...]

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15 Million Expected to Dine Out for Thanksgiving

In 2014, 15 million people were expected to eat their Thanksgiving Day meals in restaurants, according to the National Restaurant Association. The NRA also reported 33 million Americans relied on restaurants for some or all of their Thanksgiving meals in 2013.[...]

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Local Events, Sponsorships Becoming Synonymous with Local Marketing

A study finds advances in local marketing are helping small businesses. Local dealers, agents and franchisees are looking for help with online marketing from national brand counterparts. Small businesses with tight budgets are finding success with online marketing, but with limited resources[...]

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New Study: Small Business Saturday More Lucrative than Ever with Upscale Consumers

AudienceSCAN’s Free White Paper Provides Businesses 12 Insights and Related Marketing Tips for Small Business Saturday®, November 28, 2015[...]

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New Uber Service for Event Organizers, Hosts

Uber is testing pre-paid service for events in New York City. Uber is launching yet another new product, but this one targets a specific group of people: event organizers, especially those tired of fielding calls from guests who can't make it due to car troubles.[...]

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Local Festivals: 157M to Celebrate Halloween

Ready to embrace cooler weather, fall traditions and spirited celebrations, more than 157 million Americans plan to celebrate Halloween this year, according to the National Retail Federation’s Halloween Consumer Spending Survey. The average person celebrating will spend $74.34, compared with $77.52 in 2014. Total spending on Halloween is expected to reach $6.9 billion.[...]

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