AudienceSCAN
Menu

AUTOMOTIVE BRIEFINGS

New/Used Vehicle Shoppers, Motorcycles, Boats, RVs and Auto Service Audience Insights

RECENT BRIEFINGS

Vehicle Reliability Increasingly Influence New-Vehicle Shopping Decisions

For the first time in nearly a decade, concerns about reliability have increased as a reason shoppers avoid certain models, according to the J.D. Power 2016 U.S. Auto Avoider Study. The study, now in its 13th year, examines the reasons consumers purchase, reject and avoid models in the marketplace when shopping for a new vehicle. The 2016 study measures shopping behavior among new-vehicle buyers who[...]

read more

Why Winter is One of the Best Times to Buy a Boat

Winter boat shows offer some of the best pricing and incentives of the year — a major draw for the estimated 87 million Americans who take to the water each year, according to the National Marine Manufacturers Association. For those ready to plan summer fun, boat shows can be a good place to start.[...]

read more

76% of Adults in the U.S. Intend to Keep a Car at Least 10 Years

Ford's third annual Trends Report sees "Swiss Army Life" as the consumer ethos. People are seeking products that will last and will continue to be useful because they are designed to be highly adaptable and flexible, addressing what the report calls the “Swiss Army Life.” The study finds that 76% of adults in the U.S intend to keep a car at least 10 years. The[...]

read more

Girls Love Big ‘Ole Trucks and Country Music Too

"In the auto marketing space, the rugged pickup often takes on the role of a grown man's toy. Ads typically show male drivers hauling heavy loads or tackling uneven terrain in the wilderness while a deep-voiced narrator touts the pickups' towing capacity and toughness. But Fiat Chrysler's Ram truck brand has been breaking that marketing mold to seize what it sees as an opening among[...]

read more

Hey GasBuddy Users! Gas Prices Remain Low, Driving Big Vehicle Sales

Despite creeping up as refinery maintenance reduced availability in some parts of the country, gasoline prices remain low by recent standards, which has helped feed a boom in sales of trucks and utility vehicles. Even after the slight increase at the pumps, drivers continue to benefit from substantial discounts as they pay the lowest price for fuel since 2006, according to AAA.[...]

read more

Mercedes-Benz is Most Effective Luxury Automotive Brand of 2015

Ace Metrix reveals the top luxury automotive brands and ads of 2015. Mercedes-Benz performs admirably overall and across components, including desire, attention, perception change and information.[...]

read more