Formerly known as Ad-ology Research

AudienceSCAN provides marketing research for audience optimization. 

AudienceSCAN-logo-withiconsBefore you can persuade your audience, you need to know your audience. Our national study of more than 14,000 U.S. consumers reveals what’s in the hearts and minds of those most likely to be your best customers.

Reach the people who count instead of counting the people you reach. Go beyond old-school methods like ratings and demographics and focus your message on those who are passionate about what you sell and/or intend to buy in the months ahead.

Maximize the impact of social media+content marketing by being able to speak to what your customers are truly passionate about.

Use them to select the sponsorship or co-marketing opportunities, or to add a spark to your creative advertising.

Compare how well your brand is doing to how well it should be doing using consumer purchase intent.

AudienceSCAN features nearly 1,000 audience profiles like foodies, Twitter users, soccer fans, political talk radio listeners and many more. Each profile reveals vital data on their:

  • Digital+Media Usage
  • Health+Lifestyle Interests
  • Future Purchase Intent and more

For local media markets, we also offer the Media AudienceSCAN – a local study of specific print, TV, radio, websites and mobile apps used, as well as favorite local retailers, restaurants, healthcare providers and sports teams.

AudienceSCAN data is available to agencies as part of your subscription to AdMall for Agencies. Media companies can access AudienceSCAN data through the Audience Intelligence Reports in AdMall PRO.

AudienceSCAN is used by over 2,000 advertising agencies, media properties, economic gardening programs and corporate marketing departments across North America and is sourced by leading trade and consumer media. We are also a research partner for the AAF’s National Student Advertising Competition.

AudienceSCAN was originally founded as Ad-ology in 2005 with a daily blog known as Marketing Forecast – which are now our Daily Briefings.

AudienceSCAN is a division of Sales Development Services (SDS), Inc. – a Westerville, Ohio firm founded in 1989. More about our parent company is available at