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AudienceSCAN

Marketing Research for Audience Optimization · Psychographic Segmentation · Purchase Intent

DAILY BRIEFINGS

Radio Stations Rally Around Social Media

Radio is more engaged with social media, especially with tweets. According to research by the Radio Television Digital News Association, radio stations are making strides in developing social media and mobile strategies to deliver news to new audiences.

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48% Encouraged by Doctors to Get Massages

Research supports massage as supplemental treatment for low-back pain & burn scars. Massage showed fast therapeutic results in reducing chronic low back pain — even for patients who don’t use anti-inflammatory drugs. Burn rehabilitation massage therapy reduces pain, itching and scarring

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Women’s Apparel Buyers: The Midi is Mod Again

Consumers turn to Google Search in the moments that matter when it comes to fashion, giving a glimpse into the latest up-and-coming trends for spring. By looking at search demand patterns, geographic data, and co-search behavior, Google researchers can see what trends are top of mind this season.

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Airport Dining Soars to New Heights

The same trends impacting the broader restaurant marketplace have made their way past airport security into food courts and terminals across the country. Travelers can now find locally sourced, freshly prepared, chef-inspired dishes at just about any major domestic airport.

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Crossovers Are All the Rage

"One clear message from April U.S. automotive sales numbers: cars that aren't cars are moving off lots a lot faster than cars that are," Marketing:Automotive reports. "Back in the 1990s, SUVs were actually trucks with a different hat: they were a 2-box setup on a pickup-truck ladder frame.

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Healthy Foods Inspire Skincare Trends

Organic Spa Magazine released the "Top 10 Health, Wellness and Green Living Trends" that are taking center stage in 2015 and beyond. Age-defying hair treatments, IV therapy and new sources for protein are gaining popularity. Consumers have become more sophisticated when it comes to wellness

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Shoppers Now Use 5 Devices to Buy

Consumers are now using an average of 5 'connected' devices in the purchase process, compared to 2.8 devices a year ago, but retailers are not fully exploiting the potential of personalization, according to research from digital marketing specialist agency DigitasLBi.

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Women’s Cologne Sales Up 29%

Intense, full-bodied fragrances are gaining appeal among U.S. men, while women embrace softer, lighter concentrations. With 3 years of consecutive double-digit growth, women's scents have grown in lighter concentrations such as colognes, while men's scents are experiencing the greatest lift in eau de parfum

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