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AudienceSCAN

SalesFuel's Exclusive Study of American Shoppers, Audiences and Decision Makers

DAILY BRIEFINGS

49% Expecting Tax Refunds Will Save the Money

Planning for the future is top of mind for Americans this year, with more consumers than ever putting their tax refunds into savings. According to the National Retail Federation’s annual Tax Returns Survey conducted by Prosper Insights and Analytics, 49.2 percent of those expecting a refund plan to save the money rather than spend it right away, the highest percentage in the survey’s history. Nearly[...]

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Family Reading Time Leads to Achievements Later In Life

Bedtime stories and other family reading rituals have long been part of growing up, recognized far and wide as contributing to linguistic and cognitive development. What’s more, a new Harris Poll finds that frequent family reading time correlates with numerous additional benefits, both in childhood and later in life.[...]

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61% of Businesses Currently Use Video as a Marketing Tool

Using questions to establish how many companies currently use video as a marketing tool, how much they spend, and how these trends are developing over time, Wyzowl's "State of Video Marketing" found that 91% of businesses say they plan to increase or maintain their spending on video in 2016, and 67% of businesses say they plan to spend more on video in 2016.[...]

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Lower Risk of Diabetes with Better Food and Drink Choices

Multiple studies have shown that many of the same healthy eating choices that can help one control diabetes can also help you prevent it. The exact relationship between eating specific types of foods and the risk of developing diabetes remains somewhat controversial. But the study findings are consistent with what experts consider to be healthy eating habits for most adults, according to Harvard's HealthBeat.[...]

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27% are Listening to Pandora but App Reach Remains Stagnant

It was a strong year for Facebook-owned mobile apps, but not so for some other top applications, according to a MarketingCharts review of comScore data. Each month comScore publishes a ranking of the top 15 apps by reach among adult smartphone mobile media users (iOS and Android platforms), with the top apps typically dominated by Facebook and Google properties.[...]

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Millennials and Baby Boomers Drive Home Industry Growth

The home-related categories and consumer segments that drove the most growth in 2015 all point to an evolution toward more lifestyle based purchase decisions, and show less emphasis on newness and innovation, according to global information company The NPD Group.[...]

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Anchovies Rank No. 1 as America’s Least Favorite Pizza Topping

Pizza! There’s no question that Americans eat it, love it, and are even comforted by it. In a recent Harris Poll, Americans weigh in on what they like, don’t like, and where to find the best. Pepperoni tops Americans’ list of favorite pizza toppings. Among pizza eaters, New York beats out Illinois as the state with the best pizza.[...]

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Mobile Fuels Automotive Marketing

As consumers use phones to research cars, marketers are following, AdAge reports. "It used to be people shopped for cars in dealerships. But now they are making their car-buying decisions at the gym, the gas station or the deli."[...]

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Retail Health Fairs Becoming Exciting Public Health Trend

"Retail health fairs — both mega events, or smaller, periodic local events hosted annually by thousands of retailers across the country — represent one of the simplest mechanisms for massive, individualized public awareness around such key health issues as flu prevention, early diabetes detection and/or prevention, and more," Alex Hurd thinks.[...]

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48% of Households Subscribed to SVOD in November

Subscription video-on-demand penetration nears half of U.S. households. According to MarketingCharts, some 48% of U.S. households had access to a subscription video-on-demand service in November 2015, reports Nielsen, up from 42% a year earlier.[...]

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