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AudienceSCAN

Marketing Research for Audience Optimization · Psychographic Segmentation · Purchase Intent

DAILY BRIEFINGS

40% of Kids Wish Their Parents Still Read to Them

Reading aloud to a child is a wonderful bonding moment, but the research also shows that reading aloud to children all the way up to age 11 is a predictor that children will become frequent readers.

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Start Marketing to Overlooked Asian Consumers

Advertisers are not taking full advantage of the opportunities of marketing to Asian-Americans, according to There’s Room for More Asian Marketing. Asian-Americans love smartphones and social media.

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Magazine Launches Up 21% in 2014

Samir Husni, the director of the Magazine Innovation Center at the University of Mississippi, counted 234 magazine launches in 2014 — up 21% from the 185 launched a year earlier. The one-time book-a-zines and annuals added 621 titles, although the category is down by 32 titles from 2013.

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Consumers Demand to Know What’s in Their Food

Today's healthy food tells a story, and consumers want to hear it. Recent research by Technomic shows that most consumers want restaurants to be more transparent about menu-item ingredients. Further, 2 in 5 consumers cite a rising concern over food additives.

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Younger Consumers Trust Yelp Reviews

In Blueshift's Trends Tracker report, Google is respondents’ most trusted site for reviews on merchants, followed by Yelp. However, Facebook’s new search tool, the Places Directory, is expected to dip into use of Yelp.

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Fitness Tracker Buyers Skew Older

Loads of hype over wearables – smartwatches and fitness trackers – is abounding these days. So, really, who is buying these trendy devices? New data from the NPD Connected Intelligence Consumers and Wearables Report reveals that 1 in 10 U.S. adults now owns a fitness tracker.

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Online Dating Sites Peaking Now Until Valentine’s Day

No one likes to be alone during the holidays, or after them, for that matter. The Sunday night after New Year’s Eve is the busiest time of year for Internet dating sites. And the period between then and Valentine’s Day is the most active online dating season.

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Low Gas Prices Boost SUV, Truck Sales

December’s strong automotive sales numbers reflect the fact that gas prices dipped in the 4th quarter, as the month was driven by an appetite for crossovers, SUVs and pickups. The influence of gasoline pricing on auto sales might even outweigh the fuel-efficiency technology SUVs/crossovers and cars have now. But could these perceived savings in gas [...]

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