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Marketing Research for Audience Optimization · Psychographic Segmentation · Purchase Intent

DAILY BRIEFINGS

The Affluent Worry about Retiring

According to a new wealth study from MaritzCX, approximately 1/3 of affluent investors are convinced they will have no wealth left to transfer to their children and another 1/3 are unsure. In addition, approximately 4 in 10 affluent investors do not know if they will have enough money saved for retirement.[...]

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Premium Car Demand Remains Healthy

Premium car and utility vehicle demand pushed automakers' revenues to a record $52 billion in May 2015. New light vehicle ATP is up 4% from a year-ago's level. TrueCar, Inc. finds that May’s average transaction price for new vehicles was likely a record high for the month[...]

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16% Searched WebMD in the Past 6 Months

Fifth Annual "Pulse of Online Health" Survey finds 66% of Americans eager to leverage digital tools to manage personal health. Health care decisions still are guided by perceived quality of information source. Americans are three times more likely to search WebMD than government-supported websites.[...]

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DuckDuckGo Traffic Grew 600% in Two Years

Speaking in an interview with CNBC, DuckDuckGo CEO Gabe Weinberg said that the company’s traffic has grown 600% throughout the past two years. A variety of factors likely played a role in this explosion of growth, but it could be attributed to Apple adding it as a default search option[...]

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20% will Buy Major Kitchen Appliances

Men and women shop for appliances differently, but getting a good price is a common goal. That’s what Consumer Reports discovered in the annual Appliance Retailer Satisfaction survey when they talked to more than 21,000 subscribers who bought more than 32,000 appliances.[...]

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65% Switched to LED Lighting

A survey shows more Americans than ever have discovered LED lighting, and smart lighting technology is on the rise. The 7th annual Socket Survey from OSRAM SYLVANIA found 65% of Americans surveyed have purchased LEDs for use in their homes and the majority (64%) of those who did[...]

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Radio they Love: 11% Listening to iHeartRadio

Fewer than two months after announcing its plans to launch a programmatic ad platform for its broadcast radio stations, iHeartMedia has invested in Unified for analytics and targeting data. “The integration of Unified’s social data will give iHeartMedia advertisers enhanced capabilities[...]

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Aerobics/Fitness Class Members Preserve Brain Health

Want to stay sharp into very old age? Get regular exercise, keep your heart healthy, and mind your medications. Those were the major findings of a report on brain health recently issued by the National Academy of Sciences' Institute of Medicine and cosponsored by AARP.[...]

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