Marketing Research for Audience Optimization · Psychographic Segmentation · Purchase Intent


Airlines Struggle to Achieve Brand Loyalty

Despite the airline industry's best efforts to encourage brand loyalty and to convince passengers that paying for checked bags is logical, most Americans do not favor any specific airline. A new poll, conducted for TheStreet by GfK, took a look at consumer preferences when it comes to flying....

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Home Remodelers to Boost Spending through Year-end

With home sales beginning to pick up again, are consumers pulling back on their home remodeling plans? Leading Indicator of Remodeling Activity (LIRA) data recently released by the Remodeling Futures Program at the Joint Center for Housing Studies of Harvard University suggests that spending will stay high through the end of the year. After that, consumers may reduce these expenditures....

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Younger Consumers Support Education-Related Causes

Charitable donations rose in 2013, the first growth seen since the 2008 recession. But of course, measurements like this typically track monetary giving - just one of the ways Americans, and people the world over, can contribute to causes they believe in. Broadening the scope to all types of giving, a recent Harris Poll finds that nine out of ten Americans (91%) have made some sort of contribution within the past two to three years, with money only the second...

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More Horse Owners Practicing Natural Horsemanship

While dogs and cats may be the most commonly found pets in most U.S. households, the market for horses is growing. Packaged Facts reports that the U.S. equine market is worth at least $23 billion. The broader use of horses in recreation and the trend toward natural horsemanship are opening new marketing possibilities for equine-related products....

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Auto Buyers Need More Education on Connected-Car Features

42% of car owners (those with a 2009 model or later, who are also in the market for a new vehicle), have heard of Connected Cars but don't really know what they do. Additionally, with cyber crimes and data breaches dominating the news, two-thirds (65%) of car owners say they fear owning a Connected Car could compromise their privacy. These are findings from the recently released 2014 Harris Poll AutoTECHCASTSM study, an annual study of consumer awareness and adoption of...

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Empty Nest Prompts Relocation Urge in Dads

RetailMeNot has announced the latest edition of its Shoppers Trend Report, which found that parents aren't wasting time moving on with their lives after their kids leave the nest. As parents prepare to send their kids away to college for the first time, they'll likely experience a range of emotions once the boxes are packed and the house is left quiet. But the survey found that after the tears go away, parents are just as ready as their kids to start...

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