AudienceSCAN
Menu

AudienceSCAN

Marketing Research for Audience Optimization · Psychographic Segmentation · Purchase Intent

DAILY BRIEFINGS

DuckDuckGo Traffic Grew 600% in Two Years

Speaking in an interview with CNBC, DuckDuckGo CEO Gabe Weinberg said that the company’s traffic has grown 600% throughout the past two years. A variety of factors likely played a role in this explosion of growth, but it could be attributed to Apple adding it as a default search option[...]

read more

20% will Buy Major Kitchen Appliances

Men and women shop for appliances differently, but getting a good price is a common goal. That’s what Consumer Reports discovered in the annual Appliance Retailer Satisfaction survey when they talked to more than 21,000 subscribers who bought more than 32,000 appliances.[...]

read more

65% Switched to LED Lighting

A survey shows more Americans than ever have discovered LED lighting, and smart lighting technology is on the rise. The 7th annual Socket Survey from OSRAM SYLVANIA found 65% of Americans surveyed have purchased LEDs for use in their homes and the majority (64%) of those who did[...]

read more

Radio they Love: 11% Listening to iHeartRadio

Fewer than two months after announcing its plans to launch a programmatic ad platform for its broadcast radio stations, iHeartMedia has invested in Unified for analytics and targeting data. “The integration of Unified’s social data will give iHeartMedia advertisers enhanced capabilities[...]

read more

Aerobics/Fitness Class Members Preserve Brain Health

Want to stay sharp into very old age? Get regular exercise, keep your heart healthy, and mind your medications. Those were the major findings of a report on brain health recently issued by the National Academy of Sciences' Institute of Medicine and cosponsored by AARP.[...]

read more

93% Say Tech Teaches Them New Tricks

Millennial women using technology are driven, not distracted, a Refinery29 study finds.[...]

read more

69% of Empty Nesters Shop Where Salespeople Are Friendly

When nests empty, brands face ‘ReMovement.’ Remarkably, 29% of Americans in their 50s say they are living their best-ever years, only to be topped by the 38% a decade later who say their 60s are the best yet.[...]

read more

51% of Mexican-Americans Pay More for Healthy Products

Latinos, blacks and Asians wield significant spending power at independent grocery stores, according to a report from the Center for Multicultural Science. It reveals that those populations account for $44.2 billion[...]

read more