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AudienceSCAN

SalesFuel's Exclusive Study of American Shoppers, Audiences and Decision Makers

DAILY BRIEFINGS

Vehicle Reliability Increasingly Influence New-Vehicle Shopping Decisions

For the first time in nearly a decade, concerns about reliability have increased as a reason shoppers avoid certain models, according to the J.D. Power 2016 U.S. Auto Avoider Study. The study, now in its 13th year, examines the reasons consumers purchase, reject and avoid models in the marketplace when shopping for a new vehicle. The 2016 study measures shopping behavior among new-vehicle buyers who[...]

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Pills Might Not Benefit the 38% Setting Goals to Rest Well

The problem with sleeping pills, Consumer Reports says, is that the benefits might be smaller than you hoped for, and the risks may be greater. In a recent survey of more than 4,023 U.S. adults, 37 percent of people who complained of sleep problems at least once per week said they had used an over-the-counter or prescription sleep drug in the previous year.[...]

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38% of Connected Homes are Amazon Prime Members

Amazon Prime is in nearly 41 million U.S. households. That means about 2 of every 5 U.S. homes connected to the web have Amazon Prime subscriptions, a new estimate says. Approximately 10 million U.S. households joined Amazon.com Inc.’s Prime program between December 2014 and December 2015, pushing total U.S. subscribers to nearly 41 million, according to a new estimate from Cowen & Co. investment bankers.[...]

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The 17% Shopping for New Purses Could Upgrade to Luxury Labels

There is often a disconnect between the consumer’s view of luxury and the brands’ and agencies’ perspectives on the individual’s thoughts, according to the founder of The Shullman Research Center at Luxury FirstLook: Strategy 2016. All consumers treat themselves to luxury goods, Luxury Daily reports.[...]

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Record Numbers for Women’s Tennis Association in TV, Online, Marketing

"The Year of Serena Williams" and her calendar conquest of three of the four Grand Slams—plus the quest of other women tennis players to knock her from her No. 1-ranked perch—turned into quite a boon for marketing, media and the sport itself.[...]

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Twitter Now Has Longer Pre-Roll Video Ads

"These new ads can run for up to 30 seconds and longer, a big jump from the six-second standard it first adopted. The longer ads also come with an immediate skip option so as to limit the potential fallout from haters of pre-roll video. They are shown ahead of videos that media partners post as part of the over two-year-old Amplify program, in which ad[...]

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6% Treat Themselves at Ice Cream Shops at Least 3 Times a Week

Comfort foods, sickbed snacks and celebratory nosh: What are Americans’ favorites? Majorities use their favorite comfort food as a pick-me-up, and they don’t feel guilty about it. There’s really no debate that food can be a comfort. Whether stressed or depressed, almost everyone has a favorite go-to dish that seems to help make everything all better.[...]

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189 Million Americans Expected to Watch Super Bowl 50

An estimated 188.9 million football fans, foodies and social butterflies plan to watch the Denver Broncos and Carolina Panthers battle it out for the Super Bowl 50 championship title, up from the estimated 183.7 million who planned to watch last year. And, according to NRF’s Super Bowl Spending Survey, those celebrating will spend slightly more than they did for the 2015 Super Bowl.[...]

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