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AudienceSCAN

SalesFuel's Exclusive Study of American Shoppers, Audiences and Decision Makers

DAILY BRIEFINGS

Gun-Toting Girls Gotta Have the Goods

Purses with hidden pockets, bright pink tool kits with tiny screws for gun maintenance, and fruit punch-colored magazine loaders: All part of the trend toward fashion-conscious concealed carry for ladies. Carrie Lightfoot, CEO of The Well-Armed Woman, says a woman's body shape and size are important considerations when it comes to open or concealed carry.[...]

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OpenTable Reveals 100 Most Romantic Restaurants in America

California, New York, Virginia and Colorado restaurants make the strongest showing. Standout cities include Colorado Springs, Las Vegas, and Virginia Beach. OpenTable, a provider of online restaurant reservations and part of The Priceline Group announced the 100 Most Romantic Restaurants in America for 2016. These awards reflect the combined opinions of more than 5 million restaurant reviews submitted by verified OpenTable diners for more than[...]

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Vehicle Reliability Increasingly Influence New-Vehicle Shopping Decisions

For the first time in nearly a decade, concerns about reliability have increased as a reason shoppers avoid certain models, according to the J.D. Power 2016 U.S. Auto Avoider Study. The study, now in its 13th year, examines the reasons consumers purchase, reject and avoid models in the marketplace when shopping for a new vehicle. The 2016 study measures shopping behavior among new-vehicle buyers who[...]

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Pills Might Not Benefit the 38% Setting Goals to Rest Well

The problem with sleeping pills, Consumer Reports says, is that the benefits might be smaller than you hoped for, and the risks may be greater. In a recent survey of more than 4,023 U.S. adults, 37 percent of people who complained of sleep problems at least once per week said they had used an over-the-counter or prescription sleep drug in the previous year.[...]

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38% of Connected Homes are Amazon Prime Members

Amazon Prime is in nearly 41 million U.S. households. That means about 2 of every 5 U.S. homes connected to the web have Amazon Prime subscriptions, a new estimate says. Approximately 10 million U.S. households joined Amazon.com Inc.’s Prime program between December 2014 and December 2015, pushing total U.S. subscribers to nearly 41 million, according to a new estimate from Cowen & Co. investment bankers.[...]

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The 17% Shopping for New Purses Could Upgrade to Luxury Labels

There is often a disconnect between the consumer’s view of luxury and the brands’ and agencies’ perspectives on the individual’s thoughts, according to the founder of The Shullman Research Center at Luxury FirstLook: Strategy 2016. All consumers treat themselves to luxury goods, Luxury Daily reports.[...]

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Record Numbers for Women’s Tennis Association in TV, Online, Marketing

"The Year of Serena Williams" and her calendar conquest of three of the four Grand Slams—plus the quest of other women tennis players to knock her from her No. 1-ranked perch—turned into quite a boon for marketing, media and the sport itself.[...]

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Twitter Now Has Longer Pre-Roll Video Ads

"These new ads can run for up to 30 seconds and longer, a big jump from the six-second standard it first adopted. The longer ads also come with an immediate skip option so as to limit the potential fallout from haters of pre-roll video. They are shown ahead of videos that media partners post as part of the over two-year-old Amplify program, in which ad[...]

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