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AudienceSCAN

Marketing Research for Audience Optimization · Psychographic Segmentation · Purchase Intent

DAILY BRIEFINGS

Prepare 27% of Buyers for Holiday Rush

Melinda Krueger gives some step-by-step advice for getting your retailers ahead of the holiday shopping rush by using mobile messaging. We know that 27% of consumers already buy things from their mobile devices, so why wouldn't your local advertisers want to bump that up by targeting mobile shoppers with holiday campaigns?[...]

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Satisfaction with Mail Order Pharmacies Drops by 2 Points

Despite all of the changes in the health care industry, customer satisfaction with pharmacies has remained relatively stable, according to the J.D. Power 2015 U.S. Pharmacy Study. Pharmacy’s focus on customer satisfaction sets the bar for the health care industry.[...]

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7% Posted Social Feedback in Past 6 Months

John Rampton writes about 5 trends he sees reshaping social media on Entrepreneur.com. He is a contributing entrepreneur who thinks it's not just social networking, now it’s social media. It’s our media landscape. It’s mass communication. And here’s where it’s heading and what it means for businesses.[...]

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29.5% Prefer to Buy from Chains

82% of U.S. consumers surveyed said they expect a retailer's prices to be the same in store and online, a significant increase over the 69% who said so the previous year, according to Accenture. U.S. retailers are struggling to meet consumer expectations around mobile and the in-store experience, an Accenture study finds.[...]

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Online Job Posters: Restaurants to Hire Holiday Help

Restaurants are serving up opportunities for America’s young people. As summer winds down and students head back to school, the National Restaurant Association is highlighting the restaurant industry’s role in providing job opportunities to millions of young people across the country.[...]

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22.5% of New Car/Truck Shoppers Aged 25-34

Millennials are more likely to lease vehicles than older Americans, Edmunds.com reports. Analysis finds that the younger generation increasingly turns to leasing to get more car for their dollars. According to Edmunds' analysis of car registration data provided by Polk, leasing has accounted for 28.9% of all new car purchases by millennials (ages 18-34) in 2015.[...]

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23% Looking for Prescription Shades

The appeal of sunglasses bridges gender and generational gaps, the NPD reports. Fashion attracts women and younger wearers; men and older wearers focus on function. The continued retail sales success of sunglasses demonstrates their ability to merge both fashion and function across multiple consumer segments.[...]

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51% Planning U.S. Vacations for 2015

Guests’ increasing reliance on using their smartphones during hotel stays for browsing information and streaming entertainment means that properties with lackluster Wi-Fi might unknowingly deter customers from returning, according to a report from Hotel Internet Services.[...]

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