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AudienceSCAN

Marketing Research for Audience Optimization · Psychographic Segmentation · Purchase Intent

DAILY BRIEFINGS

Bourbon and Scotch to Drive 2015 On-Premise Sales

According to new research from Technomic, beer continues to be the largest category for on-premise adult beverage sales. While consumers will be looking for craft beer and cider in 2015, growth rates of wine and liquor will be stronger than for the beer category. Restaurants and bars are advised to offer a diverse adult beverage menu to help boost sales....

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In-Car Technology Influences Luxury Auto Purchases

These days, consumers are looking for more than comfort and a great ride in their new autos. More vehicle shoppers are weighing the pros and cons of in-car technology. Many prospects are intrigued by new features that help to prevent accidents but they’re also worried about how complicated it is to use these features....

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8% of U.S. Adults Admit to Substance Abuse

The rate of illicit drug use in the U.S. has stabilized at 9.4% over the past few years. The 2013 National Survey on Drug Use and Health (NSDUH), an annual survey sponsored by the Substance Abuse and Mental Health Services Administration (SAMHSA) reveals that marijuana remains the most frequently used illicit drug. In addition, 8.2% of U.S. residents over age 12 currently have a current substance dependence or have abused a substance in the past year. These consumers are...

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20% of Broadband Consumers to Purchase Smart Home Devices

A new survey released this fall by the Consumer Electronics Association (CEA)® and Parks Associates shows continued strong growth of smart home products in U.S. homes, as 20% of households with broadband intend to acquire one or more smart home devices within the next year....

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Expanding Device Ownership Drives Handbag Demand

The handbag market is growing for both men and women as they look for better ways to carry around their mobile and tech devices. Analysts says both global and national brands are competing in this market and are reporting higher sales as next year’s styles are being rolled out....

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50% of Bakery Clients Want Healthy Menu Options

Bakeries and coffee cafes are competing for the business of a devoted set of consumers. Technomic reports that bakery cafes are improving their breakfast menus while coffee cafes are trying to expand their lunch and dinner options to grow their retail business. Part of this change will include rolling out healthier menu items....

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40% of NPR Listeners Support Embedded Underwriting

Marketers who want to connect with a hard-to-reach audience – affluent and highly educated – should consider embedded underwriting on National Public Radio (NPR). Some local stations worry that embedding underwriting, the practice of sponsoring smaller stories in a news segment, will irritate listeners, but research finds that is not the case....

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Ankle Joint Replacement Gaining on Traditional Fusion

The great thing about medical technology is the host of new options consumers have when body parts begin to wear out. Many patients are familiar with hip and knee replacements, but there’s a new kid on the block: ankle replacements....

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