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AudienceSCAN

Marketing Research for Audience Optimization · Psychographic Segmentation · Purchase Intent

DAILY BRIEFINGS

Look Out for Health-Conscious Beer Options

The American beverage industry has introduced new offerings catering to health-conscious consumers wanting wholesome, low-alcohol options. Using tea, fruit juices and adding more gluten-free options, beer makers are hoping to entice more women.

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M-Commerce Growing 3Xs Rate of E-Commerce

Mobile commerce is growing at nearly 3 times the rate of overall e-commerce, according to PayPal and Ipsos, and retailers are steadily realizing the need to enhance each touchpoint on their customers’ paths to purchase. To keep up with the surge in mobile shopping, 68% of CFOs plan to increase

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Environmental Cause Supporters Spend 71¢ More

Blueshift Research finds that environmental impact is a key factor in consumers’ purchasing decisions. Respondents are interested in a product’s environmental impact, and stores like Whole Foods have benefitted from this. Other analysis has shown that consumers are paying more attention to ethical

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Hispanic Food Shoppers to Spend $86 Billion by 2018

During the past decade the food-buying habits of Hispanics have begun to mirror those of American consumers as a whole, and U.S. marketers must be aware of various emerging trends if they seek to effectively reach the increasingly influential Latino consumer segment

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19% Hunting for New Vehicles

"Dealership of Tomorrow" panelists at the NADA Convention said big dealerships are here to stay, and bridging the divide between clicks and bricks remains a challenge. A Florida dealership group is building dealerships with more amenities, larger waiting areas, even restaurants.

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24% of Pharma Ad Responders Research Drug Websites

Makovsky Health and Kelton Research asked which online resources consumers used to access health information, and just 8% of U.S. Internet users ages 66 and older cited pharmaceutical company websites—the lowest response rate across all age groups. Instead, seniors were most likely to turn to WebMD, cited by 48%.

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64% of Web Users Concerned About Privacy

Microsoft’s second annual survey of Internet users around the world finds they still think overwhelmingly that personal technology is making the world better and more vital. Compared to 2014, respondents continue to be most enthusiastic about technology’s effects on the economy and are most concerned about privacy.

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Smartphone Shoppers Weigh No. 1 iPhone vs No. 2 Samsung

The iPhone continues to dominate the smartphone market. The number of respondents using an iPhone increased compared with six months ago. Samsung came in second and lost a little bit of ground. iPhones are gaining in popularity among respondents ages 30 to 60, as well as those with higher incomes.

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