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AudienceSCAN

Marketing Research for Audience Optimization · Psychographic Segmentation · Purchase Intent

DAILY BRIEFINGS

Nearly 60% of Small Business Saturday Shoppers Have Above-Average Incomes

Nearly 60% of U.S. Adults who shopped at a locally-owned business on Small Business Saturday in 2013 had above average incomes, according to a new whitepaper released today by AudienceSCAN®....

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Beer Drinkers Seeking Unique Flavors

Technomic’s 2014 Beer Tab report reveals that wine and spirits consumption has increased in the past year on a per capita basis by 0.7% and 0.3%, respectively. In general, beer consumption has dropped, per capita, by 2.2%....

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Auto Owners Overlooking Brake Fluid Maintenance

Changes in maintenance schedules due to advanced vehicle and fluid technology have changed vehicle service needs. Most motorists manage oil-change services appropriately but miss other critical maintenance items, according to a survey of AAA's nationwide network of Approved Auto Repair shops....

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Sleepless in America

Whether it’s the constant attachment to always-on mobile devices or extra hours spent in front of the TV at night, something’s keeping U.S. consumers from their sleep. The Gallup poll reports that we’re getting about 1 hour less sleep than we were in the 1940s....

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Online Food Orderers Going Mobile

Restaurants seeking growth opportunities in the still-stagnant dining out market should check out the mobile food ordering crowd. Earlier this year, in a QSRWeb post, Alicia Kelso cited some astounding statistics about online food ordering. The data came from EatStreet and was presented to the National Restaurant Association....

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Smokers Turning to E-cigarettes

Consumers are getting the message that smoking is not good for their health. But a significant percentage of the population continues to indulge in the habit. As they encounter a more hostile environment toward traditional cigarettes, some smokers are turning to e-cigarettes according to BlueShiftIdeas research....

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Blacks Purchasing More Anti-Aging Hair Care Products

While Black consumers love trying new products and experimenting with their appearance, they appear to under-index when it comes to anti-aging products. However, it seems the haircare market is one area where the opposite is true as new research from Mintel reveals that 42% of Black consumers have tried or would be interested in trying anti-aging hair products....

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Magazine Readers Hungry for Celebrity Gossip

The traditional magazine industry has been struggling as more readers shift their content consumption to digital formats. The good news is consumers are still interested in magazine content. A new Media Life survey shows that both media planners and buyers believe that celebrity magazine titles are poised to do well now and in the future....

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