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AudienceSCAN

Marketing Research for Audience Optimization · Psychographic Segmentation · Purchase Intent

DAILY BRIEFINGS

Smartphones, Tablets, Hi-Def TVs Lead Consumer Demand

Consumer demand for electronics will continue its rise through 2015. According to the Consumer Electronics Association, industry revenues are expected to reach an all-time high of $223 billion in 2015, an increase of 3% over 2014.

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8 Flavor Trends Foodies Fight For

McCormick & Company released its McCormick Flavor Forecast® Reveals Eight Flavor Trends For 2015, highlighting 8 trends that will shape the future of flavor. The report drives flavor innovation and exploration throughout the food industry and in kitchens everywhere.

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Streamers are (good) Screamers for Auto Brands

The key finding from Spotify's The 2014 Brand Impact Study is that streamers are twice as likely as non-streamers to advocate for and feel emotionally connected to brands. Specifically, music streamers are 67% more likely to be automotive brand advocates.

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Consumers Think They Need More Vitamins, Minerals

A new survey from Prevention and Centrum finds that although more than 75% of Americans believe it is fairly easy to get recommended daily values of vitamins and minerals by eating a healthy, balanced diet, nearly half of those polled are concerned they might not be getting enough of 1 or more key nutrients.

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Gamers Prefer to Play on Their Computers

Blueshift Trends Tracker Research finds most gamers prefer to play on their computers, followed by smartphones, and then consoles. Revenue through smartphone gaming is set to outpace console gaming for the first time in 2015. Expect to see major players roll out smartphone adaptations of their most popular console games.

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40% of Kids Wish Their Parents Still Read to Them

Reading aloud to a child is a wonderful bonding moment, but the research also shows that reading aloud to children all the way up to age 11 is a predictor that children will become frequent readers.

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Start Marketing to Overlooked Asian Consumers

Advertisers are not taking full advantage of the opportunities of marketing to Asian-Americans, according to There’s Room for More Asian Marketing. Asian-Americans love smartphones and social media.

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Magazine Launches Up 21% in 2014

Samir Husni, the director of the Magazine Innovation Center at the University of Mississippi, counted 234 magazine launches in 2014 — up 21% from the 185 launched a year earlier. The one-time book-a-zines and annuals added 621 titles, although the category is down by 32 titles from 2013.

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