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AudienceSCAN

Marketing Research for Audience Optimization · Psychographic Segmentation · Purchase Intent

DAILY BRIEFINGS

78% Look at Hotel Reviews Half the Time

SurveyMonkey unveiled its 2015 Hospitality Consumer Report, revealing some interesting trends in the lodging and dining industries. Consumers surveyed were most likely to both travel and stay in hotels 1-3 times every 12 months. Consumers check 4 websites before making hotel reservations

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47% of Ask.com Searchers React to Sponsored Search Results

Internet searches are creating the illusion of personal knowledge, Yale University research finds. An inflated sense of personal knowledge could have negative effects, the study concludes. Searching the Internet for information often makes people feel smarter than they actually are

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84% of Country Music Lovers Listen to Local AM/FM Radio

Country music is growing in mainstream popularity, which is why country music lovers should be on any advertiser’s radar. “Right now, country is front and center in pop culture -- from ‘Nashville’ the series to Blake Shelton on ‘The Voice,’ Tim McGraw performing at the Oscars and so much more."

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22% of Opioid Users Have Low Back Pain

A Prime Therapeutics study finds many people take opioids inappropriately. Programs encouraging appropriate use of painkillers could improve safety, and reduce costs. Even though medical guidelines recommend against prolonged opioid use for conditions such as low back pain, headaches

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43% of Active Voters Respond to Ads on Social Networks

"For Politicians, Custom Data Is Key to Reaching Ethnic Voters. Look for Facebook targeting, mobile efforts and traditional grassroots outreach in 2016," AdAge reports. "This year, both sides of the aisle will be trying to lure the multicultural mainstream – and the key to reaching them

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18.5% Will Purchase Kitchen Appliances

Blackhawk Engagement Solutions survey: Americans are aware of energy-efficient products, but need more information on the incentives for buying. Consumers are more likely to choose energy-efficient products if they know how to save more money by purchasing them.

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Business Travel Spending Expected to Advance 6.2%

U.S. business travel ended 2014 on a high note, with record spending reaching $292.2 billion. The projection for 2015 also remains strong. Overall, U.S. business travel spending is expected to advance 6.2% to $310.2 billion in 2015, while total person-trip volume is expected to increase 1.7% to 490.4 million trips for the year.

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17% Planning to Purchase Used Vehicles

NADA Used Car Guide presented a forecast of the used-vehicle market in the U.S., noting the used-vehicle supply is swelling and should reach pre-recession levels by 2017. The used-car market has enjoyed high demand and short supply after the recession causing used-car prices to reach all-time highs.

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