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Marketing Research for Audience Optimization · Psychographic Segmentation · Purchase Intent

DAILY BRIEFINGS

‘Athleisure’ Trend Takes Over Men’s Wardrobes Too

NPR reports that, for the modern man, the sweatpant moves out of the gym, and into the office. The NPD group says sales of athleisure apparel were more than $35 billion in 2014, and that athletic apparel now makes up 17% of the entire American clothing market.

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Latte Lovers Line Up for Lessons

"Customers are paying to trade places with the barista. Latte classes are the hottest thing to come from the coffee bar. Many artisanal coffee operations have gone from being coffee shops to full-fledged coffee educators. Upscale coffee shops are opening their barista training up to the general public

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Car Owners Have Deflated Happiness with Run-Flats

Run-flat tires are letting the Air Out of Customer Satisfaction. Customers with run-flat tires are less satisfied overall and replace tires more frequently in the first two years of ownership than do those with non-run-flat tires, according to the J.D. Power 2015 U.S. Original Equipment Tire Customer Satisfaction Study.

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Seasonal Allergies: 10 Worst Cities

Out with the cold, in with the “achoo!” It’s spring and people across the United States are looking forward to the warmer weather, new and invigorating plant life, and the long-delayed exit of winter. But, more than 45 million Americans with seasonal nasal allergies are expecting – and dreading – runny noses

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Weekend is Hottest Time to Purchase Apps

"When should you launch your iOS app? Aim for the weekend. That's when people have the free time to download and use them. Timing is everything, according to app marketing and optimization firm Sensor Tower. Its new report on iOS apps suggests that weekends are the best time to plug those apps

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78% Look at Hotel Reviews Half the Time

SurveyMonkey unveiled its 2015 Hospitality Consumer Report, revealing some interesting trends in the lodging and dining industries. Consumers surveyed were most likely to both travel and stay in hotels 1-3 times every 12 months. Consumers check 4 websites before making hotel reservations

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47% of Ask.com Searchers React to Sponsored Search Results

Internet searches are creating the illusion of personal knowledge, Yale University research finds. An inflated sense of personal knowledge could have negative effects, the study concludes. Searching the Internet for information often makes people feel smarter than they actually are

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84% of Country Music Lovers Listen to Local AM/FM Radio

Country music is growing in mainstream popularity, which is why country music lovers should be on any advertiser’s radar. “Right now, country is front and center in pop culture -- from ‘Nashville’ the series to Blake Shelton on ‘The Voice,’ Tim McGraw performing at the Oscars and so much more."

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