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AudienceSCAN

Marketing Research for Audience Optimization · Psychographic Segmentation · Purchase Intent

DAILY BRIEFINGS

9% of Prescription Fillers Use Independent Pharmacies

Fewer side effects and improved efficacy are key drivers for Americans willing to pay more for medical innovation. Data also cite trust and quality of health information as important factors in consumer selection of online health sources and show that many consumers are willing to pay more[...]

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2/3’s of Millennials Will Buy BTS/BTC Supplies Online

After splurging in 2014, families will trim back-to-school spending for 2015, according to an NRF Survey. Average spending on back to school has grown 42% in the past 10 years. After spending more on school supplies and electronics in 2014, parents this year will head into the back-to-school season evaluating[...]

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Social Media Influences 1/3 of Women’s Clothing Shoppers

Over a third of U.S. Millennial women say social media is a top influencer for clothing purchases. With social media usage and online shopping becoming more commonplace across generations, women’s clothing retailers are encountering widespread changes in the way they communicate with consumers.[...]

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The $2.6 Billion LGBT Wedding Boom

Thanks to the Supreme Court ruling legalizing same-sex marriage, the wedding industry is poised to get even larger. The Knot found that LGBT weddings tend to be intimate celebrations, with 90% involving fewer than 150 guests. With Witeck Communications estimating that the LGBT group had a purchasing power of $884 billion in 2014, there's potential for the wedding industry to grow.[...]

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43% Tune in to Local Evening News

Pew Research Center released State of the News Media 2015, the annual report surveying the landscape of U.S. journalism, covering topics ranging from the changes driven by mobile devices to the ups and downs of legacy news organizations. Here are five key takeaways drawn from 13 media sectors they looked at.[...]

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Cyberbullying Linked to Depression in Teens

The median percentage of children and adolescents who reported being bullied online was 23% and there appears to be a consistent relationship between cyberbullying and reports of depression in a review of social media studies, according to an article published online by JAMA Pediatrics.[...]

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32% Bought Something on Cyber Monday

As you begin to prepare for the 2015 holiday season, LYONSCG has 5 trends to share that will be important in driving sales growth for your advertisers this year. No. 1: Mobile – In 2014, comScore reports mobile commerce jumped 28% to $31.6 billion, outpacing desktop which grew by 13% to $236.9 billion.[...]

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25% of Back-to-School Shoppers Stocking Up Now

For the average parent with school and college-age children, summer months can mean free help around the house and family vacations. It can also mean summer camps and babysitters, pool parties and, of course, back-to-school and college shopping.[...]

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