Marketing Research for Audience Optimization · Psychographic Segmentation · Purchase Intent


Physicians Targeting Seniors with Personalized Preventive Care

One size does not fit all. This generalization is especially true when it comes to delivering health care services. The goal of the new Affordable Care Act is to ultimately offer health care services to more consumers and hold down overall costs. One way to do that is to offer a personalized service model....

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Apartment Renters Want Optimal Location

Over the past few years, renter renewal intent has steadily drifted down from 60.8% to 53.8% according to Kingsley Associates. As rental property managers seek to attract new tenants and retain their existing clients, they'll need to promote the features most sought after by renters. Location and rental rates remain key factors for consumers making these decisions....

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Home Buyers Turning to Mobile Search

Home buyers are venturing back into the market in greater numbers than at any time since the recession started. Given that technology has changed considerably in the past few years, house hunters are finding their homes in different ways. Google reports that mobile search, in particular, is increasingly important....

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Grocers Targeting In-the-Moment Shoppers

Findings from the Food Marketing Institute (FMI) indicate that younger shoppers are relying less on making lists before they head out to the store. While 50% of Boomers are in the habit of shopping to stock their pantries, 37% of Millennials consider what they need right before shopping. To satisfy these shoppers, more stores are designing apps which are socially engaging, economically relevant and personally pertinent. ...

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24% of Millennials Lack Health Insurance

Approximately one in four Americans between the ages of 18 and 29 lacks health insurance (24%), according to a new report. Despite the Affordable Care Act's mandate that all Americans have health insurance, the report found 16% of all adults do not have health insurance....

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Video Games: The New Leader in Digital Life

The video game space is heating up in a big way, especially when it comes to streaming. Late last month, Amazon stepped up to purchase Twitch, a video game streaming company. And earlier this week, the Wall Street Journal reported that Microsoft is close to purchasing Mojang, the maker of Minecraft. Why the sudden interest in these companies?...

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