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AudienceSCAN

Marketing Research for Audience Optimization · Psychographic Segmentation · Purchase Intent

DAILY BRIEFINGS

Online Job Posters: Restaurants to Hire Holiday Help

Restaurants are serving up opportunities for America’s young people. As summer winds down and students head back to school, the National Restaurant Association is highlighting the restaurant industry’s role in providing job opportunities to millions of young people across the country.[...]

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22.5% of New Car/Truck Shoppers Aged 25-34

Millennials are more likely to lease vehicles than older Americans, Edmunds.com reports. Analysis finds that the younger generation increasingly turns to leasing to get more car for their dollars. According to Edmunds' analysis of car registration data provided by Polk, leasing has accounted for 28.9% of all new car purchases by millennials (ages 18-34) in 2015.[...]

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23% Looking for Prescription Shades

The appeal of sunglasses bridges gender and generational gaps, the NPD reports. Fashion attracts women and younger wearers; men and older wearers focus on function. The continued retail sales success of sunglasses demonstrates their ability to merge both fashion and function across multiple consumer segments.[...]

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51% Planning U.S. Vacations for 2015

Guests’ increasing reliance on using their smartphones during hotel stays for browsing information and streaming entertainment means that properties with lackluster Wi-Fi might unknowingly deter customers from returning, according to a report from Hotel Internet Services.[...]

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19% Will Buy Athletic Footwear this Year

Athletic footwear dollar sales grew 8% in the first half of the year and average selling prices increased by 7%, building momentum for the market as back-to-school season approaches, according to global information company The NPD Group. The classics are making a comeback.[...]

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15% Drive Thru at Least 3 Times a Week

Offerings are getting leaner at several limited-service chains after years of adding products to menus. The shift toward narrower menus is coming amid a demassification of the restaurant industry. Consumers are gravitating toward specialty concepts and away from chains with broader menus.[...]

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16% Still Listen to Jazz Despite Declining Popularity

According to Nielsen‘s 2014 Year-End Report, jazz is continuing to fall out of favor with American listeners and has tied with classical music as the least-consumed music in the U.S., after children’s music. Both jazz and classical represent just 1.4% of total U.S. music consumption a piece.[...]

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Apple Watch Activates Healthy Living

Wristly Apple Watch Insider’s Report explores what impact the Apple Watch is having on users' health, exercise and lifestyles. Responses indicate that the Watch is helping many on their health journeys. Over 78% agreed or strongly agreed that since getting the Watch, they are more aware of their overall health.[...]

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