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AudienceSCAN

Marketing Research for Audience Optimization · Psychographic Segmentation · Purchase Intent

DAILY BRIEFINGS

41% of Mobile Shoppers Prefer Retailer’s Full Website

Online shoppers want retailers to make it easier to purchase their goods and services. Consumers also want websites and stores to work better together. For now, they also prefer to evaluate and purchase products from their desktops rather than their mobile devices,

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30% of Mother’s Day Celebrators Will Shop Online

According to Bing Ads, Mother’s Day is the third-largest retail holiday in the U.S., with a whopping $20 billion spent in 2014, and 76% of people surveyed plan to spend the same, if not more, this year. And last year, search spend was 110% higher for Mother’s Day than Father’s Day.

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Bring Female Radio Listeners to Opera

The Wallace Foundation case study describes the efforts of the Minnesota Opera to expand its audience by reaching a population segment where it suspected potential fans might reside: Women aged 35 to 60. The opera company’s work centered on making the most of an unlikely partnership

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Drivers Score 76 out of 100 on Routine Maintenance

The new National Car Maintenance Index finds drivers score 76 out of 100 on performing routine car maintenance, showing the nation’s drivers maintain their cars well, but there is room for improvement in the year ahead. Best performers are: Those who report having a vehicle service contract

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More Parents Disagree with Vaccinating

More consumers believe children should not be vaccinated, leading to vaccine-preventable disease outbreaks, Blueshift Research reports. Most respondents believe children should be vaccinated, but with each Trends Trackers study, the number of those who disagree with vaccinations has increased.

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7 in 10 TV Viewers Stream Programming

While the TV continues to provide the best quality picture and viewing experience, the way content is being discovered and consumed is changing dramatically, especially for millennials. According to the preliminary results of the NATPE||Content First and Consumer Electronics Association

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71% of Baby Boomers Use a Laptop/PC Daily

Generational divides exist in consumers’ screen preferences, Millward Brown Digital finds in recent survey results demonstrating that Baby Boomers are sticking with laptops and PCs over smartphones and tablets, while Millennials tend to be more smartphone-centric.

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1 in 5 Children Receives Food Stamps

The number of children receiving food stamps remains higher than it was before the start of the Great Recession in 2007, according to the U.S. Census Bureau’s annual Families and Living Arrangements table package. The rate of children living with married parents who receive food stamps has doubled since 2007.

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