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AudienceSCAN

Marketing Research for Audience Optimization · Psychographic Segmentation · Purchase Intent

DAILY BRIEFINGS

Kids Have Sway over Household Purchases

According to the latest YouGov Omnibus Parents Survey (sent to parents of children aged 6-17), American youth are fast learners when it comes to influencing parental purchases. Most parents (57%) think of their children as successful persuaders, and young children can be just as persuasive as teens.[...]

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NEW AudienceSCAN Research Reveals Popularity of Smartwatches and more

AudienceSCAN announces the release of its 2015 research, delivering vital purchase intent and psychographic data for local and digital media sales, digital marketing and advertising agencies.[...]

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27% Love to Bake in Their Spare Time

Millennials are turning to mobile at every phase of the cooking journey— deciding what to make, learning how to prepare it, and actually cooking or baking — and smart brands are there to help in each micro-moment. 27% said they were likely to be sharing the baking experience with a spouse, friend, or child.[...]

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57% of Auto Show Attendees Plan to Buy New Vehicles

More than half of auto show goers who bought vehicles after attending the events say the shows influenced their purchase decisions, according to a new study commissioned by Auto Shows of North America. The new study confirms what auto dealer groups have suspected for years.[...]

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9% of Prescription Fillers Use Independent Pharmacies

Fewer side effects and improved efficacy are key drivers for Americans willing to pay more for medical innovation. Data also cite trust and quality of health information as important factors in consumer selection of online health sources and show that many consumers are willing to pay more[...]

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2/3’s of Millennials Will Buy BTS/BTC Supplies Online

After splurging in 2014, families will trim back-to-school spending for 2015, according to an NRF Survey. Average spending on back to school has grown 42% in the past 10 years. After spending more on school supplies and electronics in 2014, parents this year will head into the back-to-school season evaluating[...]

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Social Media Influences 1/3 of Women’s Clothing Shoppers

Over a third of U.S. Millennial women say social media is a top influencer for clothing purchases. With social media usage and online shopping becoming more commonplace across generations, women’s clothing retailers are encountering widespread changes in the way they communicate with consumers.[...]

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The $2.6 Billion LGBT Wedding Boom

Thanks to the Supreme Court ruling legalizing same-sex marriage, the wedding industry is poised to get even larger. The Knot found that LGBT weddings tend to be intimate celebrations, with 90% involving fewer than 150 guests. With Witeck Communications estimating that the LGBT group had a purchasing power of $884 billion in 2014, there's potential for the wedding industry to grow.[...]

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