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AudienceSCAN

Marketing Research for Audience Optimization · Psychographic Segmentation · Purchase Intent

DAILY BRIEFINGS

Prices for Large-Screen Tablets Falling Below $200

Last year, tablets were one of the must-have items for consumers who enjoy engaging with tech-related products. NPD reports that tablet sales grew during the 2014 back-to-school season. However, retailers looking to continue big sales for tablets will need to target a smaller audience during this year’s holiday season....

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80% of Men Now Using Scented Products

The 2014 Men’s FragranceTrack Report from NPD shows 80% of men use scented products. Those who use cologne are also likely to use scented body products. Men have grown comfortable buying these products for themselves and are open to new fragrances. Their purchase decisions are influenced by a number of factors including price and the preferences of their romantic partners for a specific scent....

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Personality Type Linked to Poker Players’ Success

Poker players are key contributors to the bottom line at most casinos. On the other hand, poker players are intent on winning when they set out for a night of gaming. They enjoy beating the other players and beating the house. Do the most successful poker players share personality traits?...

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Quality, Versatility Top Factors for Pickup Truck Buyers

Consumers base their new vehicle selection on a number of factors. According to the 2014 NADA New Car Shopper Preference Survey, consumers apply different sets of criteria to different vehicles. This is especially true for those in the market to buy a new SUV or pickup truck....

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Walking for Fitness is the Most Popular Crossover Activity

Public health officials are eager to get Americans up on their feet and moving. An active lifestyle is associated with better health and lower medical costs. The 2014 Outdoor Recreation Participation study describes which consumers are engaging in the most exercise and which activities are most popular....

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11.4% of Smartphone Owners Regularly Use Digital Wallets

As the holiday season progresses, retailers may notice more consumers are eager to pay for their purchases with their smartphones. Specifically, these shoppers are converting to alternate payment systems like Google Wallet or PayPal in a big way. ...

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Holiday Shoppers Showing Their Price-Conscious Side

Valpak, a coupon powerhouse for more than 45 years, has tracked shopping trends in its annual readership survey, and found some surprising differences in consumer purchasing decisions this holiday shopping season....

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Hotels Upgrading to Court Female Travelers

Now that travelers are on the road again, they're booking hotel rooms. When consumers are seeking accommodations, they're hoping for a good night's sleep. According to a Huno.com survey, women say a clean room makes the difference while men want to deal with experienced staff....

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