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AudienceSCAN

Marketing Research for Audience Optimization · Psychographic Segmentation · Purchase Intent

DAILY BRIEFINGS

47% Will Save Their Tax Refunds

Playing it safe and planning ahead, Americans plan to stash their tax refunds into savings this year. According to the National Retail Federation’s annual Tax Returns Survey conducted by Prosper Insights and Analytics, 47% of those expecting a refund plan to put the money into savings,

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Cocktail Drinkers Long for Local Liquor

Local ingredients aren't just in high demand by foodies. The annual What’s Hot Culinary Forecast finds that bar patrons and libation lovers crave local processes and ingredients too. Find out what tops mixologists' lists for 2015 so your local bar scene can stay on-trend with its marketing and advertising.

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85% of Internet Users Regularly Watch Online Video

With approximately 85% of Internet users watching online videos, online advertisers will continue to demand transparency, require better viewability options, and insist on growing qualitative video quality in 2015, according to The Innovative Advertising Solutions Blog. Increased spending for digital video should follow.

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83% OK with Doctors Using Robots

Consumers are more comfortable with robot-assisted surgeries despite an increase in lawsuits, Blueshift Research reports. Respondents continue to become increasingly comfortable with robot-assisted surgeries, but factors like high costs and high complication rates could be slowing adoption.

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41% of Mobile Shoppers Prefer Retailer’s Full Website

Online shoppers want retailers to make it easier to purchase their goods and services. Consumers also want websites and stores to work better together. For now, they also prefer to evaluate and purchase products from their desktops rather than their mobile devices,

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30% of Mother’s Day Celebrators Will Shop Online

According to Bing Ads, Mother’s Day is the third-largest retail holiday in the U.S., with a whopping $20 billion spent in 2014, and 76% of people surveyed plan to spend the same, if not more, this year. And last year, search spend was 110% higher for Mother’s Day than Father’s Day.

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Bring Female Radio Listeners to Opera

The Wallace Foundation case study describes the efforts of the Minnesota Opera to expand its audience by reaching a population segment where it suspected potential fans might reside: Women aged 35 to 60. The opera company’s work centered on making the most of an unlikely partnership

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Drivers Score 76 out of 100 on Routine Maintenance

The new National Car Maintenance Index finds drivers score 76 out of 100 on performing routine car maintenance, showing the nation’s drivers maintain their cars well, but there is room for improvement in the year ahead. Best performers are: Those who report having a vehicle service contract

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